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Excellence Award

Google Guaranteed Badge Alternative

The Google Guaranteed badge was Google’s Local Services Ads mark: you pay per lead, pass verification, and run ads. Awardly is the alternative from organic ranking and reviews — not an ad product.

Google still sells Local Services Ads. In late 2025 it folded Guaranteed / Screened / License Verified into a single Google Verified badge and ended the old money-back guarantee. People still search “Google Guaranteed badge.” This page answers that query without pretending Awardly is a Google ads program.

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Google Guaranteed badge vs Awardly

Use this as a filter. If you want paid LSA leads, stay in Google Ads. If you want a small business award customers can check on a public profile, use Awardly.

What it is. Guaranteed / Verified is a badge on Local Services Ads after license, insurance, and background checks. Awardly is an Excellence Award from Maps ranking (12 months) and Google reviews (4.5+, 25+).
Who it covers. LSA is eligible trades and markets only. Awardly is any local business that clears the published criteria.
Money. LSA is pay-per-lead advertising. Awardly: $0 to review, receive, and display.
Guarantee. The old Google money-back cover ended 7 November 2025. Awardly never was a workmanship warranty — it is a ranking-and-reviews mark.

You can run LSA and still earn Awardly. One buys placement. The other reports how the business already performs in organic local search. For a marketplace comparison, see our Angi Super Service Award alternative.

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What contractors get instead

Gold, silver, or bronze; a public profile; HTML for the site. Same product as a contractor award badge and local business awards — this URL exists because owners type “Google Guaranteed badge” when they want a trust mark that is not an ad.

Browse who already won. Nominate a business, or write us if we already issued yours.

Frequently asked

Common questions

What is the Google Guaranteed badge?

It was Google’s Local Services Ads trust mark for verified advertisers who paid per lead. License, insurance, and background checks applied. It is not an organic ranking award.

Is Google Guaranteed the same as Google Verified?

Google unified Guaranteed, Screened, and License Verified into Google Verified in late 2025 and ended the money-back guarantee on 7 November 2025. The search query stayed. Awardly is none of those ad badges.

Do I need Local Services Ads to get an Awardly badge?

No. Nominate a business with name, category, and city. Awardly scores Google ranking and reviews. If we already issued the award, use the claim link from the invitation or write us.

Ready?

Nominate a business for Awardly.

Send a name, category, and city. You do not need Local Services Ads. If we already issued the award, use the claim link in the invitation — or write us.

Nominate a business See past winners